An Israeli author was searching for a book store that would allow him to schedule a booksigning to promote his new novel. Book store after book store refused him with one disapproving commment after the other. Finally, the author seized on the idea that he should contact the specialty stores for his proposed booksigning. He had the idea to contact a feminist book store and his call was screened by the store's assistant manager. Upon insistence, by the author, that he speak directly with the manager; an angry manager took the phone to explain why the author was being refused a booksigning. "IT'S BECAUSE THE HEBREW WORD FOR: SHE!....IS: HE!" And with those words the author heard a telephone being slammed down loudly, in his ear.