A manufacturer of electric light bulbs was talking to the owner of a theater. "I'd like to supply you with bulbs for your marquee," the manufacturer said, "and it won't cost you a penny. It will enable me to realize a lifelong ambition."
"If I accept the free bulbs," the curious theater manager asked, "will you tell me about this ambition of yours?"
"Certainly," the man said. "It's just that I've always dreamed of seeing my lights up in names!"